A baby photo album alternative that tells the story

A studio album holds one day of posed photos. A memory book holds the everyday moments you already captured, and the story behind each one.

See the Thulir edition Flip through a sample

A baby milestone photo album, without the studio

Thulori started with a simple problem. Our founder, Praveen, a product designer and a father, wanted to print an album for his own child. A professional photoshoot album cost too much and took too long. Meanwhile the family already had hundreds of photos on their phones, of moments no studio could have staged. A studio shoot and album can be a significant expense.

So he made something in between a photo album, a journal and a storybook. You share the phone photos you already have and answer a guided questionnaire. Our team writes the story and designs every page by hand, then prints with a partner in Chennai on premium covers and paper, the same quality as traditional photo albums. You review a full digital proof before anything is printed.

The difference is in what the book says. An album shows what your child looked like; a memory book also remembers what they said, who they loved and why a day mattered. Ten years from now, it is the words your child will go back to. Read more about why Thulori began, or flip through a sample book to compare.

The Thulori storybook, keepsake box, sealed letter, gift bag and a frame of baby headshots

What you get

How a memory book compares

  • Uses photos you already have

    No photoshoot to book. Phone photos, old prints and scans all work.

  • Words beside every moment

    A written story from your memories, not just captions or a date under each photo.

  • Album-quality printing

    Premium covers and paper, printed in Chennai to the same quality as traditional photo albums.

  • Priced from ₹3,999

    Three editions at ₹3,999, ₹6,999 and ₹9,999 before GST, with shipping charged separately.

Our pick

Start with Thulir

Thulir holds up to 100 photos across 40 pages, enough to replace a baby milestone photo album and tell the story around it.

  • Thulir

    Ages 0–3

    “Sprout” · Toddler memory book, ages 0–3

    Best for: Recommended for ages 0–3

    The first words, funny phrases and family moments of three years, held in one book.

    ₹6,999

    + GST · shipping charged by delivery city

    start your story See what’s in Thulir

    Included:

    • Suitable for 0 – 3 years
    • 40 pages (11×9 inch)
    • Up to 100 photographs
    • 1 complete childhood story
    • Guided memory questionnaire
    • Personalised story writing
    • Premium-quality printing
    • Personalised cover
    • Protective keepsake box
    • Personal letter for your child
    • Month-wise baby headshot frame
    • Digital proof before printing
    • 2 rounds of revisions
    • 1 printed storybook

  • Vidhai

    “Seed” · Baby first-year memory book

    Best for: A baby’s first year or one milestone

    Their first year, kept as a short story you can read together for years to come.

    ₹3,999

    + GST · shipping charged by delivery city

    start your story See what’s in Vidhai

    Included:

    • Suitable for 0 – 1 year
    • 20 pages (11×9 inch)
    • Up to 40 photographs
    • 1 child’s story
    • Guided memory questions
    • Personalised story writing
    • Premium-quality printing
    • Month-wise baby headshot frame
    • Keepsake box
    • Personal letter to your child
    • Digital proof before printing
    • 1 round of revisions
    • 1 printed storybook

  • Malar

    “Bloom” · Complete childhood memory book

    Best for: Any age, with years of photos

    A fuller childhood, told with your family’s voices, for a child to return to as they grow.

    ₹9,999

    + GST · shipping charged by delivery city

    start your story See what’s in Malar

    Included:

    • Suitable for any age
    • 72 pages (11×9 inch)
    • Up to 150 photographs
    • Dedicated consultation call
    • Guided memory questionnaire
    • Personalised story writing
    • Premium-quality printing
    • Personalised cover & title
    • Premium keepsake box
    • Personal letter for your child
    • Year-wise headshot frame
    • Digital proof before printing
    • 3 rounds of revisions
    • 1 premium printed storybook

( Prices before GST. Shipping charged at delivery. )

How it works

3 simple steps.
One childhood story
to keep forever.

Create a Story
  1. Upload screen with space to add your photos

    Send the little moments

    Share your photos, memories and the stories behind them.

  2. A handcrafted storybook spread with photos and captions

    We shape the story

    We handcraft every page; you review it before printing.

  3. Hands opening the finished Thulori storybook

    Hold it forever

    Unbox a beautifully crafted premium keepsake & headshots.

Guides for parents

Read before you start

FAQ’s

Questions families ask

Visit help centre

A photo album arranges pictures. A memory book combines photos with written stories, family memories and a personal letter to your child, so it records what happened and why it mattered, not only how it looked.

Thulori film

Coming soon
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